The scenario is clear without any extra words: the residents of the residential complex are instantly transported into the midst of a sports activity.
While developing the concept, we were guided by the main message “Sports near you” and inspired by the spirit of NIKE commercials. That is why we decided to film the video. The absence of unnecessary CG was achieved thanks to the decision – to build interior decorations for apartments directly at sports facilities. In this way, transitions are carried out practically without glueing.